From a special girls night out to your regulars unwinding from the day, there are plenty of reasons your customers are in the mood for a good glass of wine. Recognizing the vital role the right wine glass plays will help you get the most from your wine list. The proper glass presents a multi-sensory experience.The clarity of the glass lets the eyes take in the wine's color and consistency. The shape of the bowl helps the nose appreciate the intensity or delicacy of the bouquet. And a quality rim properly delivers the wine to the palate to interpret the harmony of taste.